New owners
IN 1999 a year after the death of the founders from the Caberlotto family, the company was bought out by a group of entrepreneurs. It was headed by Andrea Tomat, which still owns the Lotto brand. The new management did not begin to make fundamental changes to the work of the company, although it was engaged in expanding the range. IN 2006 year Lotto acquires the American company Etonic, running shoes, bowling and golf. However, in 2012 year the Etonic brand is sold again and returns to its homeland in the USA.
Currently, the Lotto brand remains popular in Italy and in general in Europe.. In our country, the company does not have a single brand store, Unfortunately, never opened, therefore, it can be difficult for buyers from among the connoisseurs of this brand to find the things they need.
Lotto Cleats
Interest in football shoes from Caberlotto is explained by the fact, that the founders of the Lotto company were the owners of the Treviso club. This is a team from their home province, which played in Serie B. Currently, due to financial problems, she ended up in the lower division - series C2.
Football has become the second major focus of Lotto. The brand's products were once advertised by such world stars as Dino Zoff and Ruud Gullit.
The manufacturer maintains its position in the football equipment market today. He has contracts with such famous players of the past and present, like Luca Tony, Coffee, Giuseppe Rossi, Sergey Ignashevich and others. The company sponsors several national teams of small countries, as well as two dozen football teams. However, the current level of aspirations and opportunities she has here is low. for example, in Russia such sponsorship is received by the Armavir club from the second division, i.e. the third-ranked division in the country after the Premier League and FNL.
The Caberlotto Era
The first product of the Lotto company was tennis shoes - its manufacturer released it in June 1973 of the year. These products immediately became popular. Later, the production of football shoes began, basketball, athletics and volleyball.
Initially the company specialized in sports shoes and focused on the Italian market. Inside the country, she quickly took a leading position. So, 15 percent of the tennis shoe market was owned by Lotto. Selected sneaker models, eg, Competition and Newcombe Autograph even became part of tennis history.
In the late 1970s, Lotto attracted real world tennis stars to promote its products.. Among them were:
- John Newcomb from Australia, former first racket of the world;
- Andres Gomez from South Africa, also the former first racket of the world, but only in men's doubles;
- Jose Luis Clerk from Argentina, former 4th racket of the world.
The tennis players who worked with Lotto did more than advertise the end products. They were also involved in shoe engineering and design..
The basis
The founder of the company was Giovanni Caberlotto. He was the son of a shoemaker and followed in his father's footsteps - he began to make shoes. At the same time, Giovanni decided to produce products for athletes and in 1963 founded Caber, which soon became the world's second largest ski shoe manufacturer.
IN 1973 year Caberlotto sold Caber to the Spalding concern from the USA and headed the European division of the brand no longer as an owner, but as a manager. In the same year, the history of the Lotto company begins - Giovanni created it together with his brothers and used another part of his surname as the name. The birthplace of the brand was the small town of Montebelunna in the province of Treviso, one of the main products of which for many years is footwear.